AussiePOD: Aussie Picture Of the Day

In 1922, a Melbourne man by the name of Fred Walker (who started the Fred Walker Company, which eventually became Kraft Foods Limited in Australia) had the bright idea of using yeast extract left over from the manufacture of beer to create a wonderful source of vitamin B and a tasty new spread that every Australian would grow up with. But it took many years before the product became a success. Fortunately Fred was a determined and clever marketer. By 1942 Vegemite was fuelling Australian troops and supplies to civilians had to be strictly rationed. In 1999, Vegemite SnackAbouts were created so kids and their parents could snack on Vegemite anywhere, anytime. With four buttery crispbreads in every pack and a handy red stick for spreading. Do you have them in your lunchbox? Today Vegemite , which remains relatively unchanged in recipe and label, now sells over 22 million jars every year.

The Vegemite Jingle